Kicking off a business is associated with plenty of formalities, but you can’t forget about your product and the main aim of your entrepreneurship – spreading it all over the world. How to make your sales sky high? And what to do to link both your company success and the customers’ contentment? Read on to find out some tips on how to increase sales.
Don’t Wait To Sell
Start selling your product as early as you possibly can. Don’t wait until your product is perfected and launched. Find out how many people will go for it, talk to them, ask them what they expect and need, what it should be like. Launch your seller as soon as possible, let people interact with it, tell you what’s wrong, what’s brilliant about it, and change it up to speed to increase the likeability of reaching new satisfied customers.
Know Who’s Your Customer
Large companies use systems that help them get the most valuable information about each prospective buyer over time. It’s not cheap, that’s true, but there’s an alternative that works similar, is affordable, and can be easily applied in smaller enterprises, such as startups. You can easily control this kind of data using a spreadsheet to keep track of which sales are the most promising. When you have your sales leads sorted and ranked you need to take a great care of them.
It will help you to keep in touch with your prospectively most valuable clients, build a relationship with them and offer the best product of its kind. Come after your prospective buyers all the time, listen to what they are saying and what question they ask. It can be crucial regarding the product development and can increase its sale.
Have a Conversation
Stop thinking about sales as an act of persuasion and convincing people to buy something they might not even like (nor need). The truth is that this way of increasing the income doesn’t work anymore, and is not the only one option.
In fact, the best way for startups to sell is by meeting their customers needs and building a relationship with them. You don’t have to do the sales pitches or overcome the objections of people who don’t like your product and aren’t interested in buying it. Your aim should be to create a friendly atmosphere with both, engaging and satisfying conversation in which you can show the value your company offers.
Connect With Customers
Making sales is about building relationships. It’s the same as with the whole startup ecosystem, which is also incredibly collaborative and most of the time based on networking and meeting people. Startups usually benefit when choosing more cooperative approach to sales. Most people think about sales as an act of taking something back from the customers. If you’ll think about it more as creating engagement in your project, it’s more likable that you’ll gain success.
Quality, Not Quantity!
Remember that product can sustain the quality it delivers no matter how many features it provides. You should do all you can to make your product the best of its kind. It’s better when your product has a few functions at the highest quality instead of a thousand features that don’t work properly. Your product should be designed so that when it concurs with another – even with two times more options and features – it wins because of the highest quality.
Listen To Your Customers
At the beginning, you focus on gaining more and more customers; further on, you should concentrate on building their trust. Remember! You can’t afford to make a mistake and lose all the interest that you’ve gained earlier.
To make people trust you and your company, you should listen to all of their inquiries and study their requirements. Get to know exactly what do the clients want. Rethink it, ask yourself a question if you’re able to fulfill all of their needs. Remember that it shouldn’t be a simple quotation of your clients’ inquiries. You must know what’s going to happen after changing your project in the way your customers like it. If you notice that it won’t work on the long run, don’t go for it. Propose the new solution and check whether your customers like it or not.
Ask For Referrals
The majority of the companies do not ask for references and make a huge mistake this way. In fact, it’s a very good practice, because when people don’t know your product, they’ll look for somebody who has already tried it and can share some experiences. If it’s someone whom your prospective clients trust and believe in, they might go for your product. In the beginning of your activity on the market, it may be the easiest way to make some great deals.
There’s no general rule which could help you to increase sales fast and easy. Selling is a very intricate part of the activity on the market, but you can make it less complicated by having a well-designed business plan, following the tips above, and – what’s also incredibly important – by knowing exactly who are your customers and what do they need.
