Growth Hacking – Definition

It is well-known that marketing is an inherent element of company life. However, the traditional approach of advertising needs funds and takes time. This is not an ideal situation for small businesses or startups because of their initial income (which is not very high at the beginning.) Such companies need to find other means to secure said funds.

What is Growth Hacking?

Nowadays, lots of freshly created companies want to develop very quickly. Because of that, it is necessary to reach as many customers at the lowest possible cost using latest techniques and innovations. Growth hacking is this kind of marketing. It uses means like social media, viral marketing and rest of marketing channels to experimentally find the most efficient way to increase product popularity and company income.

Who is Growth Hacker?

Firstly, talented growth hacker must be some kind of visionary. Such a person is often described as a mixture of marketer, engineer and product manager, a person whose hobby and passion is company development. This is a person who is determined in achieving goals using unconventional methods. Impossibilities do not exist for people like growth hackers. They love to test new methods and analyze their results. Lessons learned from performed tests are the base of growth hacker’s strategy.

Who Should Use the Growth Hacker’s Services?

Growth hacker services are especially interesting for people who are not afraid of changes and are willing to give a chance to new methods. This is an excellent way for people who rely on the continuous development of their business and are looking for the best strategy to build a more competitive company.

Growth hacking is becoming more and more popular among the startup owners and small businesses. Without a doubt, it is a very interesting method of company development.